Tech for Good: How Routific Helps Hand Up Toronto Deliver Hope
- Sharon Koshy
- Mar 30
- 1 min read
Updated: Apr 1
At Hand Up Toronto, we believe that no family should go hungry. Our Family Support Program delivers food hampers to those in need, and thanks to our collaboration with Routific, we’ve made our volunteer deliveries more efficient than ever.
Before partnering with Routific, Hand Up Toronto's manual route planning process took about 10 hours for our initial team of 12 drivers. The manually planned delivery routes managed to reach only eight families over 3-5 hours. With Routific's optimization, we now deliver to up to 18 families in just three hours, effectively doubling our delivery efficiency.
Routific generously donated its route optimization software to us, ensuring our drivers get to their destinations quickly and with ease, allowing us to maximize the number of families we can serve. Volunteers receive a carefully planned route via text and the Routific app, ensuring smooth and timely deliveries.

Mark, one of our dedicated volunteer drivers, shares his experience:
"'Love driving for HUT. Their use of technology to coordinate the drivers and families is an awesome use of my time. The smile and thanks from families we deliver to make it worth it."
Through this partnership, we’ve transformed logistics into a seamless experience, making it easier for volunteers to give back. Together, technology and compassion are making a real impact on food insecurity in Toronto.
Want to be part of this mission? Volunteer with us today!
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